A Plain-English Guide
By Federico Nannini, Founder, Sterling Equity Partners
What a fractional CFO actually does, what it should cost, and the signs a company needs one. Written for owners of $5M to $100M companies, not for finance people.
A fractional CFO is a senior finance leader who works with your company part-time, at a fraction of the cost of a full-time hire. They do the forward-looking work a CFO does: cash flow forecasting, budgets, pricing decisions, lender and investor conversations, and preparation for a sale or raise. They just do it across a few companies instead of one.
The easiest way to understand the role is by comparing it with the finance people you may already have:
Bookkeeper
Records what happened. Invoices go out, bills get paid, payroll runs, accounts get reconciled. Essential, but it only describes the past.
Controller
Manages the bookkeeping function and closes the books each month. A controller makes sure the numbers are accurate and on time, but does not usually decide what to do with them.
CPA
Handles taxes, audits, and compliance. A good CPA is indispensable at filing time, but the relationship is built around what the IRS and lenders require, not around the decisions you face next quarter.
Full-time CFO
Looks forward: cash flow, forecasting, pricing, financing, and M&A. The right hire for many large companies, but it is a six-figure commitment, and most companies at $5M to $100M in revenue do not need that role filled five days a week.
Notice that none of these roles replace another. A fractional CFO works alongside your bookkeeper and CPA, using the numbers they produce to answer a different question: not what happened, but what to do next.
Fractional CFO engagements are typically fixed-fee and scoped to deliverables rather than hours, so you know the cost before work begins. Pricing varies with the size of the company and the scope of the work.
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None of these signs is about intelligence or effort. They are about infrastructure. Most owners hit them at some point between $5M and $100M in revenue.
You are profitable but always short on cash.
Profit and cash are not the same thing. If the income statement looks fine while the bank account runs thin, nobody has connected the two. A 13-week cash flow forecast makes the timing visible before it becomes a crisis.
You have no monthly forecast.
You know what last month looked like, but not what next quarter looks like. Without a forecast, every big decision (a hire, a lease, a piece of equipment) is a guess about money you have not counted.
A bank or buyer is asking for numbers you cannot produce.
Loan covenants, lender packages, and diligence requests all expect clean, timely reporting. If assembling the numbers takes weeks of scrambling, the ask only gets harder as the company grows.
You are planning to sell in the next two to three years.
Buyers pay for clean books, predictable cash flow, and a management team that understands its own numbers. Getting the house in order a couple of years before a sale protects the multiple far better than cleaning up during diligence.
You are growing faster than your reporting.
Revenue is up, headcount is up, and the spreadsheet that worked at half the size no longer answers real questions. Growth exposes weak finance infrastructure faster than anything else.
Every decision waits on information that arrives too late.
If the numbers show up mid-month, describe six weeks ago, and still do not answer the question you actually asked, leadership ends up deciding on instinct instead of information.
Your finance function depends on one person.
If one bookkeeper (or one family member, or you) holds all the numbers in their head, the company has a single point of failure. A fractional CFO builds a reporting cadence that survives vacations, turnover, and growth.
If two or more of these describe your company right now, a conversation with a fractional CFO is usually worth the thirty minutes. If none do, keep doing what you are doing; a good bookkeeper is enough.
Every engagement is scoped to the company, but a well-run first quarter follows the same arc:
Days 1 to 30: see the money clearly.
The first month is about visibility. We review your books, banking, and current reporting, then build a 13-week cash flow forecast so you always know what is coming in, going out, and when. Quick wins often surface here: an unused subscription, a mispriced contract, a receivable that needs chasing.
Days 31 to 60: build the monthly rhythm.
Next comes a reliable reporting cycle: accurate monthly financials, delivered on a set day, with a short review that explains what changed and why. You stop discovering problems in the bank account and start seeing them in the forecast first.
Days 61 to 90: turn reporting into decisions.
By the third month, the numbers are dependable enough to steer with. That usually means a rolling forecast, a handful of metrics that actually matter for your business, and a clear answer to the questions driving the year: pricing, hiring, borrowing, or preparing for a sale or raise.
After that, the engagement settles into a rhythm: a weekly cash cadence, a monthly close and review, and senior finance judgment available for the decisions that matter. Most owners say the change is less about new reports and more about walking into Monday knowing where the money stands.
The title is unregulated, so two people calling themselves fractional CFOs can offer very different things. Before signing anything, ask:
A good fractional CFO will ask you nearly as many questions as you ask them. The fit matters: this is someone who will sit next to you through the biggest financial decisions your company makes.
Sterling Equity Partners is a fractional CFO firm based in Coral Gables, serving owner-operated and PE-backed companies across Miami and South Florida. We work with construction, logistics, manufacturing, and professional services businesses doing $5M to $100M in revenue, and every engagement starts with a free 20-minute cash flow call. Learn more about our fractional CFO services in Miami and Coral Gables.